APRIL 1-2, 2025
EMBASSY SUITES HOTEL | BOULDER, COLORADO

Retailers, come to beautiful Boulder to learn more about running your business with retailer specific education aimed at helping you to save money and to make better business decisions. Learn from experts in our field who can streamline processes, teach you how to communicate better with your customers and make you a better leader. At the same time, sit down with manufacturers to work through how you can maximize your relationship and work through any issues facing both groups.

Manufacturers, sit down with new and existing retailers in one on one meetings during this two day event. Build stronger relationships and work together to market your products better in the brick and mortar stores that make this industry great. Be the leaders you are by sitting at the table and discussing the major issues that we are facing as an industry i.e. tariffs, PFA's and ADA regulations. Get the latest report from AFFTA to see how you stack up against the competition.

We have happy hours Monday and Tuesday evening partnering with Mayfly Outdoors at Thump Downtown Denver and Casting for Recovery at Velvet Elk. This event is brought to you by Scott Fly Rods. Blow off some steam and solidify relationships over a frosty beverage while supporting some great causes.

The American Fly Fishing Trade Association (AFFTA) represents the community of fly fishing businesses aligned around the sustainable growth of fly fishing, a commitment to conservation,  and policies that support a thriving industry. As a trade association, AFFTA’s role is to help fly fishing businesses collaborate, coalesce and concentrate on issues facing the industry.

AFFTA is the bridge linking the ecology and economy of fly fishing.

Make Your Voice Heard

AFFTA gives back to the community by funding restoration, education and sustainability projects throughout the country.

AFFTA Fisheries Fund is a 501(c)(3).

Make a tax deductible donation today!